In collaboration with the Beirut Traders Association, BLOM Bank organized a special lunch at Sultan Ibrahim –Downtown to honor top merchants participating in the Beirut Traders Shopping Card Program, in presence of Mr. Saad Azhari – Chairman and General Manager of BLOM Bank, Mr. Nicolas Chammas – Head of Beirut Traders Association, along with several heads of associations from different areas in Lebanon and the top partners in the program.
During his speech at the event, Mr. Azhari welcomed the merchants and the newcomers who joined the program in 2017, hoping that they will be amongst the Top Merchants in 2018. Mr. Saad Azhari highlighted his belief that today’s meeting will bring richer ideas that will improve the BTA Program so it suits everyone.
Head of Beirut Traders Association, Mr. Nicolas Chammas, pointed out during the event the extent of success the Beirut Traders Shopping Card enjoys. Chammas also reiterated the effectiveness of the card in boosting transactions and increasing trade market activity. This has been directly translated in a rise in turnover of companies and establishments.
The BTA program was launched in October 2013; and to date, the program includes more than 1,000 merchants. It was able to attract merchants from all over Lebanon, mainly Beirut, Bekaa, Tripoli, Saida, Zahle and many more.