Bank Audi and T. Gargour & Fils, in collaboration with Visa International, have announced the launch of the Mercedes-Benz Visa card, Lebanon’s first co-branded card with a luxurious car brand in the world.
The Mercedes-Benz Visa card was unveiled during an event held at the Yacht Club in Zaytunay Bay on Tuesday, June 2, and attended by over 500 customers, economic and social figures, as well as press representatives. For the first time in Lebanon, invitees enjoyed an amazing 3D water show animation.
Commenting on the occasion, Mrs. Randa Bdeir, Group Head of e-Payment Solutions and Card Services at Bank Audi, said: "Co-branded credit cards are currently one of the major trends in the credit card industry worldwide. They are designed to strengthen banks’ relationships with customers and they provide opportunities to address them in new ways using relevant, share-worthy information which leave a positive impact about the brands they love. Co-branded cards offer customers additional benefits tailored to their habits, lifestyle and preferences. The new Mercedes Benz Visa Card is a lifestyle choice and is carefully designed to bring the luxurious Mercedes-Benz brand into customers’ wallets”.
Mr. Cesar Aoun, General Manager of Mercedes-Benz and Smart at T. Gargour & Fils, added: “We have been providing unrivalled commitment to customer satisfaction at all levels. The sustained efforts of our company, coupled with the superb design of every Mercedes-Benz vehicle, have created an aura of desirability for our cars as the ultimate symbol of success. This card is a means to strengthen the relationship with our customers who are our core asset and the loyalty of whom we sincerely value. This new card program is an important milestone in our ongoing passion to deliver excellence and leadership in Lebanon.”
Mr. Ramzi Saboury, Visa Country Manager – Lebanon, said: “The Mercedes-Benz Visa card goes beyond customers’ expectations to offer privileges that have made Visa the standard bearer in global financial card services. We are thrilled to be working closely with Bank Audi to launch a first of its kind product in the market.”
The Mercedes-Benz Visa card is exclusive for T. Gargour & Fils customers and is available in 2 types: Signature and Platinum. Cardholders can enjoy a wide range of premium benefits such as a 5% discount on Mercedes-Benz services and parts, a free yearly check-up, appointment priority at the service center, invitation to private sales and promotions, free unlimited access to more than 500 VIP airport lounges around the world, exclusive concierge services… They can also benefit from the Easy Pay feature which allows them to have their car maintenance and services bills charged directly on their card and pay them in equal monthly installments.
Mercedes-Benz Visa cardholders are also automatically enrolled in the “Stars” reward program which gives them the opportunity to accumulate points and redeem them against an instant discount while purchasing a new car or car accessories, and while paying for their car maintenance or buying items from the Mercedes-Benz gift collection catalogue.