Launched in June 2013 through a strategic partnership between Banque Libano-Française (BLF) and the first European airline Air France KLM, the AIR FRANCE KLM - BANQUE LIBANO-FRANÇAISE program is recognized by Visa as the best co-branded program for 2013.

Celebrating this achievement, a ceremony was held at the Bank premises on Monday 24 February 2014, in the presence of H.E. Mr. Farid Raphaël, Chairman of BLF, Mr. Elie Nahas, Vice Chairman of BLF, Mr. Walid Raphaël, General Manager at BLF, Mr. Nabil Tabbara, General Manager-Levant at Visa, Mr. Ramzy Sabboury, Country Manager- Lebanon at Visa, Mr. Daan Pijzel, Commercial Director at Air France KLM and Mr. Michel Bou Abboud, Country Manager at Air France KLM, as well as representatives from BLF, Visa International, and Air France KLM.

Mr. Ramzi Saboury said: “We are thrilled to witness the overwhelming success of the Visa co-branded card, which was launched by BLF in partnership with Air France and KLM in June 2013. In less than a year, not only has the card performed exceptionally, we have also experienced high levels of spend per card. Our partnership with BLF has historically been very rewarding and we have no doubt that the current initiative will see the same success and boost all parties’ presence in the travel and tourism sector as well as the electronic payment industry in Lebanon.”

Mr. Nabil Tabbara added: “We are committed to developing products and services that contribute to the convenience, reliability and security of the electronic payment industry in Lebanon. We have been working closely with BLF and Air France KLM for this co-branded card, which in a few months has provided real value to cardholders and enhanced their travel experiences.”

Mrs. Myrna Wehbé, Head of Cards Services at BLF, stated: “Visa’s recognition is indeed an honor for us and a well-deserved testimony of our steadfast efforts to create seamless value to our customers and cater to their needs. We are proud of our strategic partnership with both Air France KLM and Visa International that proved to be highly rewarding and further strengthened the Lebanese banking sector position on the global level. We are committed to take this partnership to new heights for the benefit of our mutual customer base”.